Users will soon have a new feature that enables them to reduce the amount of AI-made videos appearing in their timelines. This step comes as the platform announced that it presently contains more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a widespread launch. This shift coincides with a surge in AI content, driven by new AI video creators.
AI Proliferation Online
Recent reports that nearly one in 10 of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we intend to give people the option to adjust the amount of that, according to their own choices,” said a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service tagged as made with AI. In total, over 100 m pieces of content are submitted to the service daily, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI content they see by using the content preference feature in the platform and selecting “AI-generated content”. Further subjects that are already be adjusted under the filter encompass politics, clothing, beauty, and choreography.
Platform Guidelines
The platform’s guidelines oblige users to identify convincing artificially created content, and it forbids harmful fake videos of public figures or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the service will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is intended to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for professionals and organizations to create learning resources about ethical AI use. This project will assist charitable organizations dedicated to educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, amid controversy over plans to cut jobs for numerous safety staff in Britain. It is planning to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most graphic content before it is viewed by staff. TikTok announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
